JACKSON, Miss. (June 16, 2022) – The Mississippi Main Street Association (MMSA) celebrated achievements of Mississippi Main Street Communities at the Annual Awards Luncheon at The South Warehouse in downtown Jackson.
The annual awards luncheon honors Main Street directors, board members and volunteers and recognizes the most outstanding downtown development and preservation projects and events from Main Street communities in Mississippi.
“The Annual Awards Luncheon is the highlight of our year where we get to celebrate the people, projects, and initiatives that make Mississippi’s downtowns the hub of activity in their communities,” said Thomas Gregory, MMSA Executive Director. “Our local Main Street programs work hard to implement a strategic plan of work focused on downtown revitalization, and we are proud to recognize the success stories that our programs accomplished over the past year.”

Starkville was one of 23 of the 48 designated communities receiving awards and brought home the award for Creative Outstanding Fundraiser for its October Cash Cal Fundraiser. Nearly 20 local businesses supported the endeavor during the month of Halloween.
Cal’s presence provided shoppers discount opportunities on in-store and online purchases, as well as funny and creative social media content for businesses and customers alike to share. All in all, over $2,000 was raised for Starkville Main Street from the 20 business days of Cal’s ventures around town, and even after being a chef, taking yoga class, and trying on numerous costumes, Cal made it out safely without any broken bones.



The Starkville Main Street Association is a branch of the Greater Starkville Development Partnership. The Partnership is also comprised of the Starkville Area Chamber of Commerce, Oktibbeha County Economic Development Authority, and the Starkville Convention and Visitors Bureau.